Social Media Optimization:

Tips for Better-Performing Posts to Facebook and Twitter

It's tougher than ever for marketers to break through the noise of consumers' social streams with content that connects.

In this new paper, we show you:

• The four main areas of social media post optimization

• How your brand can optimize Facebook posts for maximum exposure in the News Feed and understand EdgeRank - including updated info on the latest algorithm changes from late 2012
  

• Tactics for optimizing tweets from your company's presences to reach more users and make a bigger impact
  

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